What is Keyword Research?

What is Keyword Research?

Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must. What is Keyword Research? Keyword research is the process of finding...
What is seo and how does it work?

What is seo and how does it work?

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the...
What is CPC in Digital marketing?

What is CPC in Digital marketing?

In the ever-evolving world of digital marketing, understanding key metrics is crucial for optimizing campaigns. One such metric is CPC, or Cost Per Click. In this blog, we’ll explore what CPC in digital marketing means, its significance, and how it plays a pivotal...