SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.
What are the three pillars of SEO?
As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game.
While SEO changes frequently in small ways, its key principles do not. We can break SEO into three core components or pillars that you need to be familiar with – and action regularly:
Technical Optimization: Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes. A simple example of technical optimization is submitting your sitemap to Google.
On-Page Optimization: is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content and can be done through a content management system like WordPress, Wix, Drupal, Joomla, Magento, or Shopify.
Off-Page Optimization: is the process of enhancing your site’s search engine rankings through activities outside of the site. This is largely driven by what helps to build the site’s reputation.
How does Google order and rank search results?
Google has a collection of algorithms such as Hummingbird, Panda, and RankBrain that are responsible for deciding how to order and rank search engine results.
The machine-learning-based algorithm RankBrain builds off Hummingbird and works by:
- If RankBrain sees a word or phrase it isn’t familiar with, it uses artificial intelligence to understand it better by connecting it to similar search queries through word vectors – in other words, understand ‘search intent’.
- It allows Google to understand these queries by converting keywords into known topics and concepts, meaning it can provide better search engine results – even when queries are unusual.
- Rather than attempting to be the best keyword-optimized result, RankBrain rewards websites that provide user satisfaction (by measuring it) and return the result that the user expects.
For ranking, you should also consider (Experience, Expertise, Authoritativeness, and Trustworthiness) framework which may not be a ranking factor but it’s a component of its Search Quality Evaluator Guidelines.
Other technologies to consider are the Google Multitask Unified Model (MUM) and the AI chatbot Google Bard (now called Gemini).
How does Google order and rank search results?
Google has a collection of algorithms such as Hummingbird, Panda, and RankBrain that are responsible for deciding how to order and rank search engine results.
The machine-learning-based algorithm RankBrain builds off Hummingbird and works by:
- If RankBrain sees a word or phrase it isn’t familiar with, it uses artificial intelligence to understand it better by connecting it to similar search queries through word vectors – in other words, understand ‘search intent’.
- It allows Google to understand these queries by converting keywords into known topics and concepts, meaning it can provide better search engine results – even when queries are unusual.
- Rather than attempting to be the best keyword optimized result, RankBrain rewards websites that provide user satisfaction (by measuring it) and return the result that the user expects.
For ranking, you should also consider (Experience, Expertise, Authoritativeness, and Trustworthiness) framework which may not be a ranking factor but it’s a component of its Search Quality Evaluator Guidelines.
Top tip: Other technologies to consider are Google Multitask Unified Model (MUM) and the AI chatbot Google Bard (now called Gemini).
Conclusion
Here we have explained the Seo and it function in a easy and understandable manner . Now go and apply it to improve your website’s ranking or have any other questions left then feel free to ask us. Through our Contact Us page.also learn about what is ppc in digital marketing?